Private label · Product development · Manufacturing
We develop your pet supplies as private label, select the audited manufacturer, supervise production, inspect the goods at the factory and deliver them duty paid to your warehouse. For pet retail, e-commerce and brands that want their own range instead of traded goods.
Brands developed and manufactured with us
Basics
Both routes lead to a product carrying your brand. The difference is how much of the product itself changes — and with it lead time, cost and how distinctive it is on the shelf.
An existing product from the manufacturer's range gets your label and your packaging. The fastest and most economical route to an own brand in pet retail, since neither tooling nor new development is required. In return, the same item can sit on a competitor's shelf.
The product is modified to your specification or developed from scratch: material, dimensions, function, colour, packaging. The item is yours and cannot be found twice in the market. Development and sampling take longer, but the margin is higher and price comparison much harder.
For pet retailers and chains building a private brand, for online sellers looking to escape price competition on identical goods, and for established pet brands extending their range with exclusive items.
How we work
Some clients know exactly which product they need. Others only know there is a gap on the shelf. Both are good starting points.
Route 1
Send us a sample, a photo or a sketch. We select the producer from our network who genuinely masters that product category and obtain samples and pricing.
Route 2
We walk the major pet trade fairs ourselves and see what will be on European shelves twelve months from now. We bring those product ideas to you, matched to your range and price positioning.
Manufacturers
We have worked with the same established pet supply producers for years. New factories only join after we have audited them — usually we meet them at the international trade fairs we attend every year.
Products
Dog, cat, small pets, birds. If it sits in pet retail, we can develop and manufacture it as private label. The categories below are examples, not limits.
Dog toys in plush, natural rubber and rope, snuffle mats, cat teasers, small pet toys, puzzle and enrichment toys.
Webbing, nylon, biothane and leather. Zinc or stainless steel hardware, Pantone-matched colours, woven label with your logo.
Stainless steel, ceramic and plastic, feeders, water fountains, carriers and barriers.
Dog beds, baskets, cushions, caves, blankets, cooling mats, dog coats and scratching furniture.
Waste bags, litter scoops, brushes, claw clippers, grooming products and litter boxes.
Scratching furniture, cage accessories, drinkers, hay racks, hutches plus aquatics and terrarium accessories.
In over nine years we have developed and sourced almost every pet supply category for our clients. Send us a photo or a link and we will tell you whether and how it works.
Process
Five steps, each with a result you can hold in your hand. No step starts before you have signed off the previous one.
You tell us what the product has to do and which price bracket it must fit.
We select the producer and write the specification.
You test the sample and approve it in writing.
We inspect at the factory before the container is sealed.
Delivered duty paid, with complete documentation.
From draft to product
The route is always the same: we draw and specify, the manufacturer builds a sample, you hold it in your hand, and only then does it go into production. The result carries your label and your packaging.
Sketch, dimensions, material and hardware are defined.
The manufacturer builds the first sample, you review and approve it.
Manufacturing, quality inspection at the factory, packaging with your label.
Full service
You can book single modules or the whole chain. Most clients take everything, because the mistakes happen exactly between the modules.
From an idea or a competitor product to a finished specification: material, dimensions, function, colour.
We select the producer from our audited network who genuinely masters your category.
Samples, correction loops, approval samples. Production only starts on your written approval.
Label, hangtag, folding box and display. To your brief or developed by us.
Inspection at the factory before shipment, technical documentation, product safety and packaging data.
Sea freight, customs clearance, import handling and delivered duty paid. In house, not subcontracted.
Your brand
In the end your name is on the goods, not ours. Label, hangtag, packaging and product print belong to you. On request we develop them with you.
Benefits
References
Two examples from our work: developed, sampled, manufactured, inspected and imported along the same route we would take for your product. Most projects we never show — client products only with written approval.
Reference
Cat litter made from pea husks, an upcycled raw material: clumping, virtually dust free and water soluble. Developed entirely with us, from raw material and formulation to the packaging design.
Reference
A range across several categories, each item with its own specification, its own packaging and German instructions.
FAQ
Private label means a manufacturer produces an item to your specification and you sell it under your own brand. In pet supplies this covers material, dimensions, function, colour, label and packaging. You are the brand owner and the party placing the product on the market; the manufacturer never appears to your customers.
With white label, an existing product from the manufacturer's catalogue simply gets your label — fast and inexpensive, but the same item can sit on a competitor's shelf. With private label the product is modified to your specification or newly developed. That takes longer and costs more in development, but the item is exclusive and not directly comparable.
Through an established network of producers we have known for years and meet regularly at the international trade fairs. We select the manufacturer who genuinely masters your category, obtain samples and pricing and inspect quality at the factory. You get a selection, not an address list.
It depends on the category and on whether an existing mould is used or new tooling has to be built. Textiles start considerably lower than injection moulding. Smaller launch quantities are possible. Tell us the product and you get the realistic minimum order quantity together with the price.
The schedule is made up of development, sampling, production and transport. Existing moulds shorten it noticeably, new tooling extends it. Sea freight from Asia adds several weeks. You receive the schedule with the quotation, not after the order.
Anyone placing a product on the market under their own brand is legally the manufacturer. That triggers, among others, the EU product safety regulation with technical documentation and labelling, the rules on materials and chemicals, and packaging registration. We supply the documentation from production; the roles of manufacturer, importer and distributor are set out contractually.
Yes. Toys are one of our largest categories. We start from a sketch, a competitor product or a functional description, clarify material and safety requirements and have a sample built before anything goes into production.
They stay with you. We do not pass client data, drawings, specifications or prices to third parties and do not use them on other projects. The manufacturer receives exactly what it needs for your product, and the rights to your design are secured contractually. We only show client products with written approval.
There is no monthly fee and no subscription. You pay the product price, calculated delivered duty paid: goods, freight, customs, quality inspection and handling are included. Sample costs are quoted in advance. Once the container has shipped, no additional charges follow.
Your design stays yours. If dedicated tooling is built for your product, we agree in writing before production who pays for it, who owns it and whether the manufacturer may use it for third parties.
Enquiry
Then send us a non-binding enquiry. A photo, a sketch or a competitor product is enough to start. You receive an assessment of feasibility, quantity and price range, free of charge and without obligation.
Prefer to talk? Call or write to us.hello@petform.studio07171 9782241
Available Monday to Friday, 8 am to 5 pm CET.