Private Label · Product category
Dog toys manufactured under your own brand
Dog toys are the product category with the highest repeat-purchase rate in pet retail, which makes them ideal for an own brand. We develop plush toys, chew and fetch items, tug ropes, snuffle mats and enrichment toys as private label to your specification, or adapt an existing catalogue product as white label with your own label. To do this we select the manufacturer from our network who genuinely masters that particular make, and we supervise sampling, production and inspection at the factory. You sell the result under your own brand; we deliver it duty paid to your loading dock.
What we develop for you
- Plush toys with or without squeaker, stuffed or flat design
- Fetch and retrieve items in natural rubber, TPR or solid rubber
- Tug ropes and rope toys in cotton, jute or recycled yarn
- Chew holders, treat balls and fillable toys
- Snuffle mats, snuffle rolls and nose-work toys
- Puzzle and strategy games in wood or plastic
- Water toys and floating items
- Sets and multipacks as promotional ranges for retail
Materials and finishes
- TextilePlush, corduroy, canvas, fleece and recycled polyester fabrics, with firm or soft filling.
- Rubber & TPRNatural rubber and thermoplastic elastomer in various hardness grades, from soft to robust.
- Rope & yarnCotton, jute and recycled yarn, with variable thickness, number of knots and length.
- Wood & plasticFor strategy games: untreated or oiled wood, food-grade plastics where applicable.
- ConstructionDouble stitching, reinforced seams, sewn-in webbing loops, squeaker or crinkle-foil inserts.
- ColourFree colour choice from a Pantone reference, matching thread colour, printed or woven detail.
- InspectionWe define the relevant inspection points for your product and agree the inspection scope before production.
Your branding
On toys, the brand usually sits on a sewn-in woven label or a loop label, clearly visible and wash-resistant. We add a hangtag with your logo, size and material information, care instructions and barcode. For the shelf we design a header card, folding box or polybag with Euro-slot, and on request a display unit for secondary placement. Prints are applied by screen, transfer or direct printing, matched to material and construction.
Process
How it works
Five steps, each with a result you can hold in your hand. No step starts before you have signed off the previous one.
Briefing
You tell us what the product has to do and which price bracket it must fit.
Manufacturer & development
We select the producer and write the specification.
Sampling
You test the sample and approve it in writing.
Production & inspection
We inspect at the factory before the container is sealed.
Delivery & documents
Delivered duty paid, with complete documentation.
FAQ
Frequently asked questions
Can I have my own shapes and figures developed for dog toys?
Yes. Plush figures are made from your sketch or a reference sample via a pattern that the manufacturer produces. Rubber and TPR items require a dedicated tool, which is costed once. Whether an existing shape works or a new tool is needed is clarified before we send you a quote.
How robust can private label dog toys be made?
Robustness is controlled through material, wall thickness and construction. For strong chewers we use harder rubber compounds, reinforced seams and sewn-in webbing; for puppies and small dogs, softer variants. We agree the design in the briefing and confirm it on the sample.
What quantity do I need for my own dog toy line?
Quantity depends on the product: sewn textile items start differently to rubber items requiring a tool, and every extra colour or size affects it. We give you the concrete quantity together with the quote once the product is defined.
Can I get a sample before production starts?
Yes, every series starts with a sample. The manufacturer builds it to the agreed specification, and you check material, dimensions, colour and construction in hand. Production only starts after your written approval of the sample.
Enquiry
Want your own product manufactured?
Then send us a non-binding enquiry. A photo, a sketch or a competitor product is enough to start. You receive an assessment of feasibility, quantity and price range, free of charge and without obligation.
Prefer to talk? Call or write to us.hello@petform.studio07171 9782241
Available Monday to Friday, 8 am to 5 pm CET.
Other product categories
We develop and manufacture pet supplies across every product category. These pages fit as well:
- Leashes & harnessesLeashes, harnesses and collars manufactured under your own brand
- Bowls & hardwareBowls and hardware manufactured under your own brand
- Dog beds & textilesDog beds and textiles manufactured under your own brand
- Hygiene & groomingHygiene and grooming products manufactured under your own brand
- Cat suppliesCat supplies manufactured under your own brand