Private Label · Product category
Cat supplies manufactured under your own brand
Cat supplies are a category with strong design impact: scratching furniture and resting places stand visibly in the home, so buyers look closely at material and finish. We develop scratching posts, scratching boards, litter trays, bowls, toys and resting places as private label to your briefing, or adapt an existing model as white label with your brand. For this we rely on manufacturers who are genuinely skilled in sisal winding, plush covering, woodworking and plastic production. From specification through sampling to factory inspection and delivery, everything stays with one point of contact.
What we develop for you
- Scratching posts, scratching barrels and wall modules
- Scratching boards and mats in sisal or corrugated cardboard
- Cat caves, lounging hollows and window perches
- Litter trays, hoods, litter scoops and litter mats
- Cat teasers, play balls and enrichment toys
- Bowls, water fountains and feeding stations for cats
- Carriers and travel accessories
- Small pet and bird accessories such as drinkers, hay racks and perches
Materials and finishes
- Scratching surfacesSisal rope and sisal carpet in various thicknesses, alternatively corrugated cardboard or jute.
- CoversShort-pile, teddy and woven plush, bouclé or corduroy, also in a recycled version.
- FrameChipboard, MDF or solid wood, veneered, lacquered or foil-laminated; wall elements with mounting hardware.
- PlasticInjection moulding for trays, hoods, bowls and scoops, matte or glossy.
- ConstructionConcealed screw fixings, clean sisal winding, hemmed cover edges, stable base plate.
- ColourCover, lacquer and plastic colours matched to Pantone, coordinated colour families across full ranges.
- PackagingFlat-pack for self-assembly or a pre-assembled version, depending on the model and sales channel.
Your branding
On scratching furniture the brand sits discreetly: as a sewn-in woven label on the cover, a metal plaque or embossing on the frame, or a print on the base plate. Plastic items such as litter trays and scoops get your logo via a mould insert or pad printing. Because many items are large and packed flat, the box itself becomes an advertising surface: we design an outer carton with product image, dimensions and barcode, and include an illustrated assembly guide in your layout.
Process
How it works
Five steps, each with a result you can hold in your hand. No step starts before you have signed off the previous one.
Briefing
You tell us what the product has to do and which price bracket it must fit.
Manufacturer & development
We select the producer and write the specification.
Sampling
You test the sample and approve it in writing.
Production & inspection
We inspect at the factory before the container is sealed.
Delivery & documents
Delivered duty paid, with complete documentation.
FAQ
Frequently asked questions
Can I have my own scratching-post model developed?
Yes. From your sketch or a reference model we produce a dimensioned drawing, materials list and colour concept, after which the manufacturer builds a sample. You check stability, construction and finish in hand before the series is approved.
How is the stability of scratching furniture ensured?
Through panel thickness, base-plate weight, post diameter and the type of fixings used. We set these points in the specification and check them on the sample and again at the factory before packing, against the agreed requirements.
Can cat supplies be delivered flat-packed for self-assembly?
Yes, that is the standard approach for larger scratching furniture and it saves shipping volume. We agree the packaging structure, included hardware and an illustrated assembly guide in your layout, and sample the packaging together with the product.
Are items for small pets and birds also possible?
Yes. Drinkers, hay racks, perches, cage accessories and small animal hutches are developed and sourced following the same process as cat supplies. Send us a photo or a link to a comparable item and we will tell you how an own-brand version can look.
Enquiry
Want your own product manufactured?
Then send us a non-binding enquiry. A photo, a sketch or a competitor product is enough to start. You receive an assessment of feasibility, quantity and price range, free of charge and without obligation.
Prefer to talk? Call or write to us.hello@petform.studio07171 9782241
Available Monday to Friday, 8 am to 5 pm CET.
Other product categories
We develop and manufacture pet supplies across every product category. These pages fit as well:
- Dog toysDog toys manufactured under your own brand
- Leashes & harnessesLeashes, harnesses and collars manufactured under your own brand
- Bowls & hardwareBowls and hardware manufactured under your own brand
- Dog beds & textilesDog beds and textiles manufactured under your own brand
- Hygiene & groomingHygiene and grooming products manufactured under your own brand